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Boston Duck Tours... Dennis Kraez...Cindy Brown... Boston Sightseeing - Boston Vacations Boston Tourism - Welcome to the Boston Visitors Guide - This Months Spotlight - Boston's North End Feast Schedule... Boston Party Cruise...Cape Cod Sport Fishing & Bass Fishing on Cape Cod... Boston's North End - Restaurants, Shops and Happenings...“We chose the name Super Ducks because we believe our vehicles to be superior to the military surplus vehicles used by most of the other duck tours – including those used by Boston Duck Tours. Our vehicles are positive flotation and can’t sink. They can go into the harbor, where the other Duck tour is restricted to the Charles River,” Super Ducks Manager Dennis Kraez said... Boston Duck Tours - Boston, MA, 02199...Boston Duck Tours' Cindy Brown on one of her iconic boats...

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Boston Duck Tours

Duck, Duck Lawsuit!

With a new competitor roiling the waters, the business of toting around boatloads of quack-happy tourists has turned downright cutthroat. And the legal fight’s not the half of it.

By Jason Feifer

Boston Duck Tours - Cindy Brown Boston Duck Tours - Boston MA 02199

Boston Duck Tours'

Cindy Brown on one of her

iconic boats.

Photo by Vito Aluia.

For the first time in my life, I wished I were wearing a fanny pack. But our half-assed disguises had to suffice. We were undercover, Cindy Brown and I: She was in a floral sundress, I had untucked my button-down shirt, and when we left her Copley Square office, she grabbed a pair of big fold-out maps of Boston to complete the look. On that hot June day, we were headed out as tourists—the sort that Brown has catered to for 13 years as the co-owner and general manager of the ubiquitous Boston Duck Tours.

Outside the Old South Meeting House, in a stretch of downtown thick with sightseers, we came upon a tiny kiosk where a scruffy twenty something was selling tickets for something called Super Duck Tours, an amphibious-tour company new to town, and one that bore more than a passing resemblance to Brown’s business. Like the original, the new tour traveled across both land and water (the Super Ducks visit Boston Harbor, while the Boston Ducks confine themselves to the gentler Charles), boasted a splashing-duck cartoon logo, and encouraged passengers to quack at the pedestrians they passed.

The Super Duck salesman was courting an elderly couple when Brown cut in.

“Hi, we want to get tickets for duck tours,” she said.

“Super Duck Tours?” replied the ticket guy.

“Boston Duck Tours.”

“Boston Duck Tours?” he said. “I was just informed that they’re sold out.”

“Uh-oh,” said Brown, abruptly dropping character. “Um, we’re not. I don’t think so. It’s actually my company.” She whipped out her cell phone and placed a call to her office seeking confirmation. Indeed, there were still tickets left.

Though it troubled her, this was in fact the exact kind of information Brown was looking for. Ever since Super Duck Tours began operating this May, she’d grown convinced that the unoriginally named upstart was steering people away from her tours with all manner of trickery. And so Brown, a stylish social-circuit fixture more associated with the swirl of parties than rough-and-tumble business scraps, started embarking on these surreptitious expeditions, hunting for ticket sellers who were using shady sales techniques. Whenever she encountered customers who expressed confusion about the two companies, she personally collected their anecdotes—all of which would later pepper the suit she filed against Super Duck in federal District Court last month, alleging trademark infringement and financial hardship.

Cindy Brown hardly invented the duck tour concept—it was an enterprising businessman in Wisconsin who first retro-fitted a fleet of DUKWs (as the military vehicles were known when they stormed the beaches of Normandy) for sightseeing purposes after World War II, and the idea subsequently spread to a handful of other cities. Since bringing it here, though, Brown has made her tour a Boston icon, as much a part of the landscape as brownstones and churches. And she’s been known to throw some elbows to protect its uniqueness. When a now defunct company called Moby Duck Tours began operating in Gloucester in the mid-1990s, for example, Brown’s lawyers forced it to change its name to Moby Duck. When she discovered that London had its own duck tours, she brokered a transatlantic deal in which she receives a $1,000 annual fee for use of the name.

But in the manager of Super Duck, Dennis Kraez, Brown has found not only her most direct competitor, but also her toughest. He sees his copycat approach as merely the American way. “I thought the United States was founded on that type of principle: You see something that’s good, you go after it,” he says. And besides, he’s convinced he’s legally in the clear. The phrase “duck tours,” he says, just describes any amphibious sightseeing expedition—an argument he took to court when Brown filed her suit. So far, U.S. District Court Judge Nathaniel Gorton has shown himself disinclined toward Kraez’s view, granting a preliminary injunction barring the newcomer from using the disputed phrase in his company’s name for the duration of the legal battle. Kraez’s response to that was as shrewd as it was snide: While vowing to appeal the judge’s decision and continue fighting Brown’s lawsuit, he simply changed his tour’s name to Super Duck Excursions. He’s also moving forward with plans for adding to his fleet of three vehicles. Name or not, he’s here to stay.

Boston Duck Tours?

Now both companies must face a fundamental question: Do visitors to Boston go looking for a duck tour, or Cindy Brown’s Duck Tour? Of course, Brown thinks the latter, but with the monopoly she’s enjoyed, she’s never needed to prove it. And that’s precisely what she’ll have to do going forward. Because while she may eventually try to force Kraez to make further, more drastic changes to his company’s name, Brown cannot shut him down altogether. Add to the mix a third amphibious-tour company (Cambridge-based Nautical Tours, which has said it will enter the marketplace this year), and it’s clear that a spirited fight for tourist dollars is about to be slogged out in the streets and waterways of Boston. Regardless of what it says on the sides of the boats, it’ll be duck versus duck (versus duck)—exactly the sort of tussle Brown has long managed to avoid.

Brown figured her first job out of college—an entry-level gig at the Boston Company Asset Management—would lead to a career in finance. Instead, it introduced her to the colleagues with whom she would launch Boston Duck Tours. Inspired by a duck tour that one of them had taken in Memphis, the group started offering trips in 1994 with a single boat, which by its second season had turned so many heads that visitors were literally lining up to buy tickets. Brown was just 25 at the time.

Over the years, the little tour company developed a local cachet, so much so that it’s become the parade transportation of choice for championship-trophy- wielding Patriots and Red Sox. But as it has evolved, it’s also posed a singular set of managerial challenges. For starters, keeping a fleet of two dozen sexagenarian ducks in working order is no simple chore: The steering systems, for instance, are no longer original issue; they’ve all had to be ripped out and replaced with parts from 1990s pickup trucks.

Then there’s the labyrinthine government bureaucracy the business must navigate. Boston Duck Tours needs a special permit to enter the Charles near the Museum of Science—and a few years ago had to pony up $1 million to upgrade the state-owned launch it uses there. Still, Brown’s lucky she started when she did. Despite Boston’s expanding tourism market (some 17.6 million camera-clutchers visited the city in 2005, up from 14.6 million in 1999), it’s a hard place to build a sightseeing business. In 1998 the city stopped issuing new licenses for tour companies, capping the number of vehicles on the road at 96 in an effort to control traffic during the Big Dig. That’s been a great frustration to everyone in the industry, chief among them Brown. While her company served 585,000 people last year, it had to turn away scores more because that day’s ducks were completely sold out.

If she could get the licenses, Brown says, she’d buy additional boats. The moratorium has one advantage, though, for established companies like hers: It creates an enormous hurdle for newcomers—one that Kraez took years to surmount.

The Boston Autoport, a 65-acre parking lot underneath the Tobin Bridge, is a gritty, industrial swath of asphalt that, it’s safe to say, is not on many vacation itineraries. It’s a far cry from Boston Duck Tours’ tonier headquarters in Copley Place, but for Kraez it makes sense as a base of operations. When he brought Super Duck Excursions (née Super Duck Tours) to town, he was already running the lot in his capacity as president of Diversified Automotive, which processes imported cars at the Autoport and then distributes them to dealerships. With garages and maintenance crews on hand, it’s a natural place to store his ducks, which set out on their tours from nearby Charlestown Navy Yard.

Kraez is a serious man with a graying moustache. In his 20-plus years in business, he’s grown Diversified Automotive from two employees to 175. But in the late 1990s, he and his partners decided to widen their scope. And in amphibious tours, they spotted a potentially lucrative way to do that. Kraez had watched Brown’s company thrive in Boston, but he saw room for improvement. He envisioned modern vehicles that didn’t come with the maintenance headaches of the DUKWs, and a route that showed off the city’s skyline from history-rich Boston Harbor. He thought he could give Brown a run for her money.

Boston Duck Tours

In 2000, Kraez came across a vehicle he thought perfect for the job. Called a Hydra-Terra, it’s designed specifically for sightseeing, and seats 49 people, compared to the DUKW’s 32. And because its passengers are kept high above the waves (unlike the DUKW, which sits low in the water, the better to avoid enemy fire), it’s certified by the Coast Guard to enter the open harbor.

Kraez had hoped to bring the vessels to Boston, but with the city’s freeze on sightseeing licenses, he knew that could take years. Eager to get started in the business, he spent about $600,000 on two Hydra-Terras, and launched Super Duck Tours in Portland, Maine, a historic seaside city with little tour competition. The ever vigilant Brown caught wind of this in 2001 and dispatched her lawyers, who demanded the company’s name be changed. When Kraez refused, Brown relented, deciding that her customers weren’t likely to confuse her tour with a startup two states away.

But two summers later, Kraez discovered a way into the Boston market: He would buy Foxboro-based New England Tours, which already had sightseeing licenses. Its owners were looking to leave the industry, and had once even offered to sell to Boston Duck Tours. Brown had passed on that deal, but now, hearing that Kraez was interested, she called to make an offer. But she was too late: Kraez’s purchase of New England Tours was approved by the state last August, and this past May he kicked off his Boston tours with a loop heavy on waterfront and Financial District vistas.

Things quickly grew testy. Tourists holding Super Duck Tours tickets began showing up to board Boston Duck Tours boats. On occasion, Brown allowed them to ride—then billed Kraez for the trips. (The invoices have gone unpaid.) When Boston Duck Tours’ automated phone message still described the company as the city’s only amphibious tour, Super Duck Tours demanded it make a new recording. Super Duck Tours set up a booth at the Prudential Center, near the entrance to Boston Duck Tours’ ticket office; Brown had Pru management boot the kiosk for lack of a permit.

Brown says she’s not afraid of a rival entering the market. “All of my issues are with the confusion. It’s not with their taking our business,” she says. But Kraez doesn’t buy it. “I think Cindy is a great tour operator, and I think she’s very upset that she has some competition,” he says. “Whether it’s good competition or bad competition, she doesn’t want competition. Unfortunately, that isn’t her choice.”

It’s 2 p.m. on a disgustingly hot summer afternoon. The air in the Navy yard is thick enough to choke on, and yet about 20 people are here to board Kraez’s Super Ducks. As we wait, a man who identifies himself as First Mate Joe hands out plastic duck beaks, which, when blown into, sound like Daffy Duck with a hangover. Immediately, every child on the tour is puffy-cheeked and noisy, and I am pitying those within earshot. When First Mate Joe starts in with his tour shtick, it’s like amateur night at the Comedy Connection. Of the North End, Joe tells us, “It’s so crowded, everything is organized—even the crime!”

The tour twice passes the John Joseph Moakley U.S. Courthouse, first by land and then by water. Had its floating passengers been equipped with binoculars on July 11, they might have seen through the courthouse’s curved glass wall to the doors of Courtroom 4, behind which lawyers from the sparring companies sat before Judge Gorton. There, they spent an hour parsing Kraez’s central contention that the term “duck tours” has become so generic it no longer qualifies for legal protection—that the words denote a business category, not a specific brand. Kraez’s lawyers recalled for the judge a case in which a Maryland eatery called Bethesda Crab House tried to stop a rival called the Crab House from opening nearby. The court dismissed the complaint, saying that because “crab house” describes a common type of restaurant, it’d be unfair for one company to control the phrase.

Will the REAL Boston Duck Tours...

But the analogy didn’t move Gorton. “Duck tours,” he wrote in last month’s initial ruling, may not be an entirely original term, but “it has acquired a secondary meaning in the Boston area during the past 13 years.” In essence, he was acknowledging that—around here, at least—the term “duck tours” means Cindy Brown’s quacky, quirky Boston Duck Tours. Where the suit goes now is a question of Kraez’s resolve: He can push the matter to trial, or bow out and forge ahead under the new Excursions moniker—which, of course, Brown could decide to challenge, too.

Back on the Super Duck boat, First Mate Joe, despite the bad jokes, is treating us to a pretty enjoyable ride along a stretch of city never trolled by Boston Duck Tours. As we float past the USS Constitution, and rumble through the Financial District, I find the trip a worthy counterpoint to its predecessor, like a new chapter from a great book. Brown’s tour, I realize, had felt all-inclusive because it was the only one I’d taken—and I bet if visitors take only Kraez’s, they’ll feel the same way. Tourists won’t judge these trips by what they lack, but rather by what they show. It’s a testament to Boston that both can show so much.

And that’s what makes Kraez’s decisions all the more confusing. Or lazy, really: He’s demonstrated he has the wherewithal to build a decent tour—the route is solid, the Hydra-Terras are exciting, the views from the harbor beat those from the Charles—but chooses instead to squabble over naming rights, practically insistent on not building an identity of his own. And although neither will likely see it this way, that’s a favor to Brown. She could have had some serious competition, and perhaps one day she will. But for now, the new “excursion” has taken the posture of a cheap knockoff, something designed to feed from the bottom. And so long as his big new boats are ducks, Kraez will have a hard time proving otherwise.

Originally published in Boston Magazine, August 2007.

Judge Issues Ruling In Boston Duck Tours War

(WBZ) BOSTON | July 13, 2007


A judge has ruled that a competitor of the famous Boston Duck Tours must stop using the words "duck tours" in its name.

Boston Duck Tours sued its competitor, Super Duck Tours, claiming trademark infringement.

It said that since Super Duck Tours started doing business in May, they've received numerous complaints from customers who thought they were getting Boston Duck Tours.

Super Duck Tours argued that "duck tours" was a generic term, but the Judge Nathaniel Gorton disagreed. He said it specifically referred to the World War Two-Era amphibious vehicles Boston Duck Tours uses.

Gorton also said Super Duck Tours' motive for taking the name was "suspect" at least.

"On behalf of our entire company, I can say we're thrilled with the decision today. Our intent was never to put Super Duck Tours out of business, but rather to protect the name and great reputation of Boston Duck Tours that we've built over the past 13 years," said Boston Duck Tours General Manager Cindy Brown.

Super Duck will appeal the injunction.

“We chose the name Super Ducks because we believe our vehicles to be superior to the military surplus vehicles used by most of the other duck tours – including those used by Boston Duck Tours. Our vehicles are positive flotation and can’t sink. They can go into the harbor, where the other Duck tour is restricted to the Charles River,” Super Ducks Manager Dennis Kraez said.

Boston Duck tour rival loses court battle, changes name...

BOSTON --A new rival of the famous Boston Duck Tours was all wet when it choose a similar name and cartoon mascot, according to a federal judge, who on Friday ordered the company to call itself something different.

Super Duck Tours, which competes with Boston Duck Tours in offering land and water trips on amphibious vehicles, can't use "duck tour" in its name, according to the ruling by U.S. District Judge Nathaniel Gorton. It also can't use a cartoon duck in its logo.

Gorton didn't buy Super Duck Tours' claim that it acted in good faith when it picked a name similar to its established competitor, famous for carrying the New England Patriots and Boston Red Sox during their championship victory parades.

"In this case, it is undisputed that Super Duck Tours was aware of Boston Duck Tours' success in the Boston area," Gorton wrote. "The Court concludes that Super Duck Tours' intent is, at least, suspect."

By Friday afternoon, Super Duck Tours had changed its name to Super Ducks. In a statement, owner Dennis Kraez, praised Gorton for rejecting Boston Duck Tours' claim that his company was interfering with Boston Duck Tours' business by harassing and misleading potential customers.

He also said Super Ducks would appeal the prohibition against using its duck logo.

"Tourism is vitally important to Boston," Kraez said. "Tourists deserve different options to make their visit as enjoyable as possible."

Cindy Brown, general manager of Boston Duck Tours, said she welcomed a quick resolution after the company sued early this month.

"We wanted to nip it in the bud before the confusion went on any longer," she said.

Actual ducks aren't the inspiration behind the Boston Duck Tours, whose name is a play on the World War II-era amphibious vehicles it uses called DUKWs.

The company, which has been in business 13 years, also uses a duck in its logo and its "conDUCKtors" encourage tourists to quack as they travel through the city, ending with a dip in the Charles River. The company said 585,000 people took a Boston Duck Tour last season.

Super Duck Tours, which started tours in May, uses more modern amphibious vehicles called Hydra-Terras that splash down in Boston Harbor.

Brown said the confusion for customers was immediate, with some even showing up at Boston Duck Tours carrying Super Duck Tours tickets they purchased on the Internet, thinking it was the same company. The company received about 40 complaints, and decided it had to sue for trademark infringement to protect its name, Brown said.

"We have spent a lot of time, money, effort, blood, sweat and tears building Boston Duck Tours and anything that puts a kink in that armor is just not acceptable to us," she said.

Super Duck Tours began carrying the land and water sightseers in Portland, Maine, in 2001 before its move to Boston. It argued that "duck tours" is a generic term for a particular amphibious sightseeing tour. It pointed to other regional duck tours, as well as 13 different trademarked duck tours.

But Gorton ruled the term was not generic because the Boston Duck Tours' name referred specifically to the DUKWs.

Super Duck Tours also argued the logos and names weren't similar because the cartoon ducks have different features -- theirs wears a cape, Boston Duck Tours' wears a cap -- and the companies' names have different first words. But Gorton said he was "unconvinced."

"The slight differences between the two marks ... are insufficient to overcome the striking similarity between the two," he wrote.

All’s not ducky as rival sues tour co.

Boston Duck Tours

By Laurel J. Sweet
Monday, July 9, 2007 - Updated: 07:03 AM EST

Fighting for top billing in the pecking order for tourists’ bread, Boston Duck Tours is asking a federal judge to pluck rival Super Duck Tours of its “confusingly similar” name and cartoon logo.

    Considering Boston Duck Tours took 585,000 visitors on joy rides between April and November of last year, the flap adds up to more than ruffled feathers.

    Fledgling Super Duck Tours is accused of “harassing potential Boston Duck Tours customers” by “misstating” Boston Duck Tours ticket prices or purporting that its rival’s trips are sold out, according to the civil action.
    “People say what they want to say to make their point. Whether it’s true is up to the courts to decide,” said Super Duck Tours owner Dennis Kraez, who has retained former Suffolk District Attorney Ralph Martin II to represent him.
    “In every business,” Dennis Kraez believes, “there needs to be competition.”
    U.S. District Court Judge Nathaniel M. Gorton will decide at a scheduled hearing Wednesday if Boston Duck Tours’ lawsuit is all it’s quacked up to be. Boston Duck Tours is requesting Super Duck Tours be temporarily barred from using its name and logo, perhaps until a jury hears the case.
    Attorney Kerry Timbers declined comment on Boston Duck Tours’ behalf, but emphasized they are not trying to put Super Duck Tours out of business.
     Jessica Gottlieb, 28, of Washington, D.C., took a gander at Super Duck Tours yesterday while aboard Boston Duck Tours.

 Boston Duck Tours

    “I think it’s copyright infringement,” Gottlieb said of Super Duck Tours. “I thought it was the same company (but) just offered different things.”
    Afloat since 1994, Boston Duck Tours’ high-profile World War II trucks are driven by “ConDUCKtors” and parked at the Prudential Center and Museum of Science. Tours include a bonus bob along the scenic Charles River.
    Inviting adventurers to “swim the streets of Boston,” Charlestown-based Super Duck Tours, whose 40-foot-long “unsinkable” Hydra-Terra trucks travel over land and into Boston Harbor, have been trying to make a splash in their own right since May.
    Boston Duck Tours claims in court papers they have been besieged with complaints from customers since Super Duck Tours splashed down on May 21, including one from a woman who thought they were the same company, just featuring “a special ‘super’ tour route.”

Jason Millman contributed to this report.

And then there were two Boston Duck Tours

A new amphibious tour with a familiar-sounding name soon will be cruising through Boston Harbor.

Operators of the Super Duck Tours -- not to be confused with the original Boston Duck Tours -- hope to launch their business this month. While the names are similar, Super Duck Tours will explore new territory by entering the water from the Charlestown Navy Yard, next to the USS Constitution, and heading to the South Boston Seaport.

The 49-seat Hydra-Terra bus boats are different -- they were made for tourism, not World War II. The vehicles plied a similar tour of Portland, Maine, in 2001 and 2002.

Run by Charlestown businessman Dennis Kraez, the venture has been navigating tough bureaucratic waters since 2002, he said. A city freeze on new tour licenses led him to acquire one by buying New England Tours of Foxborough last year. Kraez is no stranger to the harbor: His Diversified Automotive distributes vehicles that are shipped there, and Mystic Marine Fuel, which he also owns, gases up boats.

Cindy Brown, president of Boston Duck Tours, said the duck tour name is trademarked, but her company will not sue because winning a trademark lawsuit is difficult. "We're not afraid of competition," she said. "We just don't want our guests to be confused by the two companies. Even my own friends are confused, so the general public will of course be confused."

Kraez said "duck tours " has become a generic term for tours that go from land to water. He said the planned start date of last Tuesday was postponed for fine-tuning.

"We know Boston Duck Tours has been a great success story and is one of the premier tours in the country in both volume and prestige, and we're trying to meet that high standard."






Will Hamilton, operations manager for Super Duck Tours, on board one of the tour vehicles.

Following two years mired by false starts and red tape, Super Duck Tours will have its maiden voyage in the Navy Yard this spring, according to Lanny Johnson, a consultant for the venture.

The Boston Redevelopment Authority approved the company’s proposal earlier this month, which varies slightly from the plan that the Charlestown Neighborhood Council endorsed last spring. Vehicles will still follow the truck route down Chelsea Street and enter the water at the Little Mystic Channel, but the loading area will be at Baxter Street - not the narrower Terry Ring Way, as was proposed earlier.

Unlike the converted World War II-era amphibious vehicles used by Boston Duck Tours, Super Duck Tours has obtained two 47-passenger Hydra-Terra vehicles made specifically for the tourism and transportation business. The Autoport on Terminal Street will serve as the maintenance and storage area for the vehicles.


Dennis Kraez, president of Autoport-based Diversified Automotive, serves as general manager for Super Duck Tours; he previously was general manager of Super Duck Tours in Portland, Maine. Test runs will start as early as this week, but tours won’t commence until the first weeks of April.

“We expect to be up and running in a few days, but we sill have to put the ticketing infrastructure in place,” Johnson said last week.
Johnson expects the inaugural season will be slow in terms of ticket sales, since online ticketing and a company Web page are a couple of months from fruition. Although he anticipates tourists to the Navy Yard will account for a significant number of ticket sales at the Terry Ring Way ticket booth, Johnson said 50 percent of tickets are generally sold in advance for other tours.

“The thought that we’re going to be sold out day after day is probably optimistic,” Johnson said.

In contrast to other Boston tours, Johnson said Super Duck Tours will concentrate on Charlestown and seaport district history.

Super Duck Tours season will typically run from April through November. Tours are scheduled to start at 9 a.m. daily and will take between an hour and one-quarter and an hour and a half. At 100-percent capacity, it could serve 130,000 customers annually, but Johnson expects this year will be a learning experience.

“We’ll be able to judge how good the route is, the traffic impact [on the neighborhood] and the extent that the Navy Yard can produce passengers already there,” Johnson said. (Super Duck Tours won’t offer parking under the assumption that many customers will already be in the Navy Yard).
Johnson has pledged to be on hand at a fall CNC meeting to discuss any concerns about Super Duck Tours that the community might have after its first season.

Super Duck Tours was originally set for a spring 2005 launch, but that plan fell through after the City of Boston ordered a freeze on new tours until a city tourism study could be completed.


Last year, Super Duck Tours didn’t begin the permit process in time for the season.


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